Why the f*ck should I update my website?

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Why the f*ck should I update my website?

You either had your website built or DIY your site when you first started your business when you realised the internet¬†wasn’t just a fad. You were proud of it then and you might still be. How much attention have you given it lately?

Are you stuck in the 80’s with an unresponsive horror show or have you not added to your site since it was built? Have you kept up with the trends or are you standing your ground waiting for GIF’s to be cool again?

The cold hard truth is you need to update your site. Technology and user experience evolves on the daily so why shouldn’t your website? It’s a lot easier than you think.

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Bringing your site into the year Twenty Eighteen

If you have an old site built in the 80’s, chances are you’ll need to change platforms. This is basically a complete rebuild. Yes, it will be costly but believe me, it’s worth it. Here’s why:

  1. Probably the most important your page will be responsive which means it will function on mobile, tablets and desktops.
  2. Design wise your site will be modern making your business seem up with the times (even if the accounts lady still prints everything)
  3. You SEO should also be updated along with your images which will help with your rank on Google.
  4. Speed baby! Apparently, our attention spans are dropping..who knew?

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Update your plugins and Theme

Before you update anything, ensure you have a back up you can reload if the shit hits the fan. Plugins and themes are specifically for WordPress and Shopify websites. Keep those plugins and your theme updated. One plugin down can potentially crash your entire site. In my experience, it’s the old plugins that aren’t often updated by the developers that cause most of the issues. You really should be logging into the back end of your site weekly at the very least….yeah I see your face. If you’re really unsure, you know where to stalk me ūüôā

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Time for a refresh

So you’ve updated your logo and other branded items but your website is dated. You have no freakin idea how to freshen it up so you just stuck the new logo on the header and got the fuck outta there. Trends come and go. Remember when sliders were amazing? Now they are seen as a no-no for site speed and SEO (yeah I know!). Hero images are in. Great imagery has always been in. Current website trends are leaning towards dark coloured sites but legibility will always be king.

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Is your privacy policy up to date?

A few months ago you would have felt spammed by every online thing you’ve ever signed up for. All saying they are now GDPR compliant. What the fuck is GDPR?¬†General Data Protection Regulation. It aims to improve data and privacy protection for EU residents, while also simplifying regulations for global enterprises.¬†Any company that does business in the EU or handles the¬†personal data of EU citizens¬†must comply, even if the company does not have a physical office location in the EU.

Seriously EVERYONE freaked out and many companies just went with it anyway. If you don’t do business with anyone in the EU then you don’t need to stress. However, you will need to make sure your website its legal obligations sorted. Read more…

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Ready to Talk?

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