Ensure your content is easy to read and engaging for your potential clients. Try to have at least 300 words per page. There are plug ins that will assist in writing for optimal SEO (Search Engine Optimisation)
Make sure all your images are clear and good quality. The size of the file size could be the difference between a fast loading site and slow site.Try and keep image file size to 80Kb-300Kb. There are plugins you can use like SreSmush.it, EWWW Image Optimizer and Compress JPEG & PNG images.
Get all your external links ready. This will save so much time. If you have social media pages, you want to make sure they link from your page. If you have MailChimp you will need your API to hook it up to your site.
Again I’m assuming you have your logo and branding manual which should include the colours your business uses and any taglines etc. Keep a record of the web colours as you will need to ensure these colours are used on your site to promote brand recognition.
Choosing a Theme
Now you have your web building platform (WordPress) you now need a theme, which is like a template. There are tonnes out there. Some free some require payment. If you are on a tight budget, by all means, go with a free site. Just be aware your editing capabilities will be less than if you purchase a theme. The best way to choose a theme is to read the reviews, watch the demos and see how much support is out there. See samples of websites built with the theme you like. Once you have picked a theme you like, you need to upload it to your site. Most themes will have pages pre-built. Depending on the theme you chose you should be able to alter some, if not all of the pages. Run through the demos on how to build your site.
Plugins assist your site to add elements that are required outside of your theme. For example, Yoast SEO will give you hints on optimising your content for each page. Again read the reviews and how many users have downloaded the plugin and how active the developers are if there is a bug. You could think of plugins like apps for your phone. Here are 3 essential plugins:
Yoast SEO for WordPress: This plugin guides you to optimise your SEO.
Google Analytics: Track your visitors and more.
Contact form 7: This allows you to create all sorts of contact forms
These are all the essential elements you need to start a WordPress website. Always update your site with new images or information. Consider a blog, they are great for driving visitors to your site and help improve your SEO. Start thinking of adding sign-ups for newsletters which can be done through MailChimp. Don’t be afraid to ask for help if you get stuck.