What is Snapchat?
Are you a newbie to Snapchat? You’re not alone! I’ve broken it down so you can decide for yourself if it will be right for your business. Snapchat is a mobile messaging app that allows you to send videos and pictures, both of which will disappear after a few seconds of a person viewing them. You do have the option to save these messages. You can also add fun filters or add captions to your messages. There are also stories which is a 24 hour collection of all your snaps that can be shared privately or publicly. They have also recently launched maps as part of their expanding portfolio.
Who is using Snapchat?
According to the latest data from Omnicore Agency
- 71% of users are under 34 years old.
- Roughly 70% of users are female.
- 30% of US Millennial use regularly.
- Ireland is the top country for Usage based on percentage of usage by adults in each market.
- 50% of Male College students share selfies, the number is higher in Female college students. 77% to be precise.
- 45% of users are aged between 18-24.
- Snapchat reaches 11% of Total US Digital population.
- More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.
It doesn’t take a rocket scientist to figure out Snapchat is most popular for teenagers and young adults. That’s where my spidey senses kick in. Snapchat maps allows users to share your location with your friends, and view their location on a map, updating when you open the photo messaging app. It is now available for both iOS and Android users across the world.
Snapchat released the update saying ‘We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get inspired to go on an adventure!’ on their blog
There are 3 settings for your map:
- Only Me (Ghost Mode): Your location won’t be visible to anyone else on the Map. When you’re in Ghost Mode, your Bitmoji will hold up a blue sign with a spooky specter ?
- My Friends: Your location will be visible to all of your friends on the Map as long as you are mutual friends. This includes any new friends you make too! If you want to choose this option later, go to ‘Select Friends…,’ scroll down to ‘All Friends,’ and tap ‘✓ Select All.’
- Select Friends…: Choose specific friends to share your location with. Friends you select won’t be notified that you chose them, but they’ll be able to see your location as long as you are mutual friends!
Well done Snapchat! You have taken online stalking to a whole new level! Why I can understand the benefits of Snapchat maps for business, it makes my skin crawl when I think of my teenage daughter and her friends using it. It also opens the flood gates for stalking, bulling and creepers across the world. Like all social media, if used with good intentions it can be amazing, but lets face it, its not always the case.
Setting your map to ghost
Your map should be set as ghost by default. If it isn,’t go to the Snap Map homepage and in the top right hand corner you will see a cog or the usual setting symbol, to change your location sharing setting you can click on this.
Then switch on Ghost Mode.
If your teenager is using Snapchat, I would strongly recommend sitting them down and explaining the dangers of the maps.
Snapchat for business
Despite my freak out about Snap maps, I do understand the importance it can be for business. I have only touched on what Snapchat can do. There are some very handy tools indeed:
- Geofilters offer a chance to be seen and sent by Snapchatters at your store, event, or other location. Drive awareness and engagement, in one swipe!
- Create Ads on Snapchat to grow awareness and engage with your customers
- Maps are a fantastic way to connect with clients in your store or at an event
I’m still not entirely convinced Snapchat is for my business. It is a fun way to keep in touch with my daughter though. I’m still playing with all the features of Snapchat and vow to share my experiences to better help my clients knowledge in social media.