Have you been shadow banned on Instagram

SHADOWBAN

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SHADOWBANThe buzzword getting around the Instagram community is the dreaded shadowban. Is it a real thing? Well I’ve done the research and it’s not a straight answer. Basically the term shadowban refers to how users hashtags are discovered by others on instagram. Hashtags are used to search for posts on instagram. If you enter #createtoengage into the search bar on Instagram, you are likely to find posts from my business, mi graphics. It will also show any other content that shares the same hashtag.

 

Users that claim to have been shadow banned are finding their posts only show up on their followers searchers – not everybody. This can be detrimental when trying to create a bigger reach or grow your brand. It would be like posting on your Facebook business page and the only people that can see the post are friends. Not friends of friends or public. So you can see the growing concern amongst businesses that rely on Instagram as a viable social media platform.

 

Of course instagram denies ‘shadow ban’ is a thing. Instead replies with:

 

 

So is it real? Instagram isn’t denying there is a glitch. I’ll let you decide if you think its on purpose. I do believe Instagram has a point. Hashtags are so overused. It’s like someone wrote an article saying you must have hashtags and everyone’s gone crazy hashtaging (not sure if that’s a word yet – but it will be) the crap out of everything. Even to the point some posts are just hashtags.

 

Instagram’s response points out users should rely on good creative content. This message seemed to get lost a few years ago when some marketing guru wrote a paper on how many times you should post on instagram and what hashtags to use. Now, some companies post multiple times a day with the same boring content. Also if you are using the hashtags that Instagram is paying attention too, you probably shouldn’t be posting at all. For example, using #hornyyyyyyasf is not the best idea and should be something sent privately to your…well whatever.

 

So I’m sorry conspiracy theorists, I’m siding with Instagram on this one. They built a great platform and they want to keep it that way. Oh they also have paid advertising and I’m curious if they ‘shadowban’ any paid content? Food for thought.

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What are Chatbots?

What are Chatbots?

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What are Chatbots?One of the latest advances for digital marketing is the emergence of chatbots. Basically a chatbots is a customised AI program that interacts with clients in a chat interface. One of the first companies to embrace the new technology in Australia is Dominos Pizza.

 

Any of you that order domino’s pizza online will now be familiar with DRU Assist (Domino’s Robotic Unit). The aim to introduce this technology is to allow the customer to order without needing assistance from a Domino’s employee. This allows Domino’s to focus their staffs’ skill set into making the pizzas. Like all technology there are always kinks, however its developer, Nuance Communications, continues to work with Domino’s to ensure all kinks are ironed out.

 

Chatbots aren’t just for big business, small to medium business are already embracing the technology through local tech companies quick to get on the chatbots bandwagon. The chatbots created can be used for a variety of tasks like a virtual assistant, improving the CRM, connect with clients, increasing sales and of course social media.

 

One risk I have noticed, if chatbots are used incorrectly, they can come across as spammy and could drive potential clients away. The technology is only as smart as the person who made the program, so if you are interested in purchasing chatbots for your business, do your research. This technology is created to assist your business, not take it over resident evil style.

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The word on stickers

Sticker

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Wandering Warriors StickersYou would think there’s not much to the humble sticker right? Well these days there are so many options to choose from I thought I’d help you decide next time you need to order more. There are basically 2 x types. Indoor or outdoor.  The difference is, outdoor stickers are usually UV stable, meaning they will last longer outside on your car, signage etc. Indoor stickers are just meant for inside use, labels etc. Their life inside depends on stock but generally you may get a year or so out of them.

 

Outdoor

High quality UV stable stickers with a clear laminate are the most expensive because their outdoor life (depending on stock) can reach 7-10 years. There are lower quality versions of this on cheaper stock and unlamented that will get you 1-3 years. There is a significant price gap between the both because less handling and stock is involved. Quantity is the key too. If you can order more, your price will be more cost effective than if you only want a few.

Indoor

The stickers can come in sheets or on a roll. If they aren’t laminated, which chances are they won’t be, their lifespan wouldn’t be great. They are meant for all types of temporary applications such as package labelling, return address stickers etc. Same as indoor, generally quantity is the key.

 

Custom

You can customise stickers in every way. So instead of getting the plain old rectangle, think outside the box. You can have them in all sorts of shapes, colours and finishes. Clear laminates come in gloss and matte. So if you want to add another element to your next order, go for a matte laminate. They are produced on wide format digital printers, screen printed or prepress with the exception of small run labels you can print at home or on a office printer. Your limitation is only your imagination.

 

https://youtu.be/aRFsfyV-6n0

 

 

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