Lets talk about car wraps

You’ve probably heard about them or at least seen them. You might even have one on your vehicle, but how much do you know about them? Car wraps aren’t new, they’ve been around for many years now. Some are full wraps, others part wraps. Essentially you have a mobile billboard advertising your business.


How much has your signwriter told you about the wrap? Did they give you a life expectancy? What if you need it removed? Is a wrap right for you? I’ll start with the first question, life expectancy: I’m assuming your car wrap is laminated (a clear film over the pint to protect it and give the print a longer life expectancy). If your supplier has used a good quality stock with decent UV ink and laminated it, cleaned your car properly and installed it correctly, you can expect up to 7 years. If your supplier hasn’t cleaned the car properly, installed correctly, hasn’t laminated, used good UV stable stock, or laminated, you could get less than a year out of it. A lot depends on colour too. Reds, green and black will fade quicker than other colours.


What happens when I want to remove the wrap?

Removing a wrap again depends on the stock used, if it was laminated and how well the car was cleaned. It also depends on the age of your car and how good the paint work is and how long the wrap was on there. If you have an aged car, don’t be surprised if the paintwork underneath gets damaged. The main issue is usually the clear coat or worse, the paint will peel off from the adhesive on the wrap. Also some new cars have paintwork faults. I remember years ago a client had a brand new phantom purple ford falcon, It was his pride and joy and we put a part wrap on it. Months later he received a letter saying the clear coat on his model was faulty. He bought the car in straight away and asked for the wrap to be removed. He stood in horror as the wrap peeled the clear coat off his brand new car! After a brief legal battle with ford he won and had his car resprayed. Needless to say he was gun shy on having any warps on the paintwork of his car. Instead we did one way vision on his rear window. He could still advertise his business and rest easy the paint on his car won’t be damaged.


So where do you stand if after 5 years you want to sell the car and the paint is damaged? Well you’re possibly up for a respray. Most reputable signwriters will use good stock and back their work. But to be honest it’s not their problem after the car leaves their shop. Some may have a warranty for a few months, even a few years. This usually covers any edges lifting or faulty product etc. Apart from that, it becomes your problem.


What information do I put on my wrap?

Have you ever seen a wrap on a car selling a product or service you’re interested in and taken down their number? Me neither! I might take a photo so I can look at it later, but that’s about it. The most important information you can have on your car wrap is your logo and what you do. Sure add your web and social media icons but leave it at that. Good imagery and cleaver design is always a must have.


How much do they cost?

Cost again depends on your car size, if you require a full or part wrap. Prices can start from $400 for a rear window and some small door signage and cost goes up from there. $5000 is a good start for a full wrap. Part wrap obviously will cost less.


Should I get a car wrap?

That’s totally up to you. There are many pros and cons on getting them done. In my experience, if you have a kickass design, you will get noticed. It might be the edge you need to get in front of your competition. If you use your car at events, then defiantly get one done. If you do a lot of driving again, great exposure. If you sometimes use your car for work, but mainly use it for the family, maybe a rear window would be enough. If you sometimes want signage, then look into vehicle magnets. You can put them on the car when you want and remove them anytime.


There are many solutions to suit you all. I highly recommend talking to your local signwriter to discuss further or email me of course! I design and install car wraps as well.

Business Cards aren’t dead

There have been a few articles written in the last few years saying business cards are dead. I disagree. Often your business card can be the first contact a potential client has with your company. Your card is an extension of your brand. Think about the last time you handed one out or asked for a card from a potential supplier. Chances are it wasn’t that long ago.

So what’s changed? In a word, quality. As a designer if I handed over a crappy business card, that’s a poor start displaying my skills. If I hand over the most amazing card you’ve ever seen, chances are you will hold onto it. So how do you set your cards apart from the rest? Kickass design for one. It’s a no brainer but if you want to take it even further, why not bump up the average 310gsm card to a sexy 420gsm? Add a bit of spot UV or foiling. Change the shape, size, texture or finish. Make it unique. I guarantee it will catch the eye of a potential client.

If you are hell bent against business cards because of your religious beliefs, don’t want to harm the environment further or just don’t have a budget that allows for such items, there is an alternative. Digital business cards are slowly on the rise. There are a few apps out there to create and share your business details. Some scan and save the information direct to your phones contact list. Whilst others allow you to share your details with the swipe of a finger. Some are free, some have in app purchases and other have a one off upfront cost. Most of them are clunky and they are still finding their way in the digital world. I suggest to try a few to see the one that is a better fit for you.